We humans like to explore for exploring’s sake. We’re pleased when we find an unexpected beautiful thing, and we feel a sense of satisfaction when we “discover” something that’s not immediately obvious to the casual observer. People want to spend time in environments where these opportunities are available—which is something to consider when building (or updating) your website.

‍

Nonprofits shouldn't have to beg for funding to provide vital services. But with federal funding suddenly scarce—and thousands of organizations scrambling to attract attention from the big donors that remain—a new kind of comms strategy is needed.

“How much does this sandwich cost?”

“That’s a really good question, and we’re so glad you asked! Here at LunchTown, we’re proud to use only the freshest, most sustainable ingredients from local farms. And we continue to innovate every day to make our menu more delicious and affordable for hardworking families-”

‍

The platform doesn't drive traffic to your site. The ads don't convert. And these days most of the "engagement" comes from spam bots or virulent bigots. It's time to move on from Twitter—but to where?

Everybody loves talking about the importance of "storytelling" for building your organization's name recognition. And it really can work—but it requires more planning and effort than firing off the occasional blog post or Instagram post.

If your nonprofit or small business has a clear message to share about a concrete goal it wants to achieve, video can do that better than any other medium—if it's done right.

Today, even a glowing review in the New York Times doesn't move the needle that much. Getting people's attention takes a more creative approach. And it all hinges around owning the means of (content) production.

‍

In the inaugural issue of A Better Way to Say That, we explore important questions like why does this newsletter exist? and why does PSE exist, for that matter? We also share a roundup of exciting new book launches, events, and job postings—along with perhaps the most effective fundraising email ever written. As far as business-y newsletters go, it's a fun read!