
Slack, Asana, Teams, Monday, Signal, WhatsApp, LinkedIn, email: what do all of these platforms have in common?
If you juggle multiple projects, someone is probably sending you messages on all of them. Right at this very moment, perhaps. [Pause while you flip through eight browser tabs to make sure you’re not missing anything.]
On one hand, message overload is much better than silence! And in many lines of work, managing the different communications streams is part of the job. So it’s hard to complain too much.
On the other hand—wouldn’t it be nice everyone could just pick a single tech stack to work from?
In the ideal world, the Work Overlord Council would read this newsletter and immediately call a meeting (on Zoom? Another place where you can get messages!). They’d determine the perfect—and finite—suite of apps everyone is contractually obliged to use, and every company would reorganize itself accordingly.
But because even two board members agreeing on Teams vs. Slack is an outlier, in the meantime here’s how PSE manages the onslaught. Sometimes seeing a simple strategy outlined in plain English is more helpful than a Revolutionary New Approach*.
*Or yet another app.
Will these tips bring you Inbox Zen, if not Inbox Zero? YMMV! We’ve checked our phones multiple times while writing and editing this. But we also got our work done, ensured everything was in line for the rest of the day, and left no tasks floating out there in the abyss.
Which is probably the best we can hope for, until that Work Overlord Council gets on it. Maybe we should ping them on one of their seventeen devices?
(Have a project where clear strategy and effective execution might be useful? Hit us up here! We love putting ideas into action.)
Because the last word is rarely the end of the conversation.
Much like penguins, we enjoy bringing you little gifts to show we care:
Sick of seeing AI Overviews in your Google search results? Add “f******” (the uncensored version of it) to the end of your query—and if you really want to search more effectively, check out this guide to Google’s hidden reference desk features.
The Norwegian Consumer Council’s viral video about enshittification has a comments section that will do wonders for your mental health and hope in humanity.
The Rock Steady Farm in Millerton, NY is hiring a Director of Resource Mobilization & Communications with a package that includes $70,000 a year and a full diet CSA, the first time we’ve seen this in a job posting.
Here’s what one of us is currently reading:

“If there is a lesson here it has to do with humility. For all our vaunted intelligence and ‘complexity,’ we are not the sole authors of our destinies or of anything else. You may exercise diligently, eat a medically fashionable diet, and still die of a sting from an irritated bee.”
The late Barbara Ehrenreich was, in the opinion of PSE, one of the most interesting and readable health writers of our time. Co-author of the legendary pamphlet Witches, Midwives, and Nurses—which traced the centuries-long battle between often-ostracized women healers who kept sick people alive, and highly-credentialed men who tended to do the opposite—Ehrenreich spent much of her career making persuasive cases for arguments that seemed counterintuitive to most people.
Natural Causes is a prime example of this. Sympathetic anecdotes about fast food and cigarette-loving relatives aren’t found in most health books. Nor are chapters on “cellular treason” or “the madness of mindfulness.” But Ehrenreich wasn’t in the business of kneejerk contrarianism. Rather, she was trying to point out that human beings’ control over the course of our lives is less absolute than many of us think.
This makes Natural Causes an oddly uplifting read. Despite her PhD in cellular immunology, Ehrenreich wrote with a simple and direct style that conveyed sincere compassion for people of all backgrounds and education levels. Instead of “you’re doing it all wrong,” her book seems to say:
“Relax. Life is hard and unpredictable; no amount of protein or pilates or B vitamin supplements will make you immune to that. Enjoy it as much as you can, for as long as you can. That’s the best anyone can do.”

Public communications is unlike molecular biology in many ways, but we’d like to suggest the most obvious difference is the level of linguistic complexity required.

If the 2010s were an era of diversity in media, the 2020s are one of consolidation. This presents obvious challenges when trying to get small or medium organizations mentioned in the news. Success depends on riding the waves that already exist, instead of trying to make new ones.

Today, even a glowing review in the New York Times doesn't move the needle that much. Getting people's attention takes a more creative approach. And it all hinges around owning the means of (content) production.


