
Slack, Asana, Teams, Monday, Signal, WhatsApp, LinkedIn, email: what do all of these platforms have in common?
If you juggle multiple projects, someone is probably sending you messages on all of them. Right at this very moment, perhaps. [Pause while you flip through eight browser tabs to make sure you’re not missing anything.]
On one hand, message overload is much better than silence! And in many lines of work, managing the different communications streams is part of the job. So it’s hard to complain too much.
On the other hand—wouldn’t it be nice everyone could just pick a single tech stack to work from?
In the ideal world, the Work Overlord Council would read this newsletter and immediately call a meeting (on Zoom? Another place where you can get messages!). They’d determine the perfect—and finite—suite of apps everyone is contractually obliged to use, and every company would reorganize itself accordingly.
But because even two board members agreeing on Teams vs. Slack is an outlier, in the meantime here’s how PSE manages the onslaught. Sometimes seeing a simple strategy outlined in plain English is more helpful than a Revolutionary New Approach*.
*Or yet another app.
Will these tips bring you Inbox Zen, if not Inbox Zero? YMMV! We’ve checked our phones multiple times while writing and editing this. But we also got our work done, ensured everything was in line for the rest of the day, and left no tasks floating out there in the abyss.
Which is probably the best we can hope for, until that Work Overlord Council gets on it. Maybe we should ping them on one of their seventeen devices?
(Have a project where clear strategy and effective execution might be useful? Hit us up here! We love putting ideas into action.)
Because the last word is rarely the end of the conversation.
Much like penguins, we enjoy bringing you little gifts to show we care:
Sick of seeing AI Overviews in your Google search results? Add “f******” (the uncensored version of it) to the end of your query—and if you really want to search more effectively, check out this guide to Google’s hidden reference desk features.
The Norwegian Consumer Council’s viral video about enshittification has a comments section that will do wonders for your mental health and hope in humanity.
The Rock Steady Farm in Millerton, NY is hiring a Director of Resource Mobilization & Communications with a package that includes $70,000 a year and a full diet CSA, the first time we’ve seen this in a job posting.
Here’s what one of us is currently reading:

“If there is a lesson here it has to do with humility. For all our vaunted intelligence and ‘complexity,’ we are not the sole authors of our destinies or of anything else. You may exercise diligently, eat a medically fashionable diet, and still die of a sting from an irritated bee.”
The late Barbara Ehrenreich was, in the opinion of PSE, one of the most interesting and readable health writers of our time. Co-author of the legendary pamphlet Witches, Midwives, and Nurses—which traced the centuries-long battle between often-ostracized women healers who kept sick people alive, and highly-credentialed men who tended to do the opposite—Ehrenreich spent much of her career making persuasive cases for arguments that seemed counterintuitive to most people.
Natural Causes is a prime example of this. Sympathetic anecdotes about fast food and cigarette-loving relatives aren’t found in most health books. Nor are chapters on “cellular treason” or “the madness of mindfulness.” But Ehrenreich wasn’t in the business of kneejerk contrarianism. Rather, she was trying to point out that human beings’ control over the course of our lives is less absolute than many of us think.
This makes Natural Causes an oddly uplifting read. Despite her PhD in cellular immunology, Ehrenreich wrote with a simple and direct style that conveyed sincere compassion for people of all backgrounds and education levels. Instead of “you’re doing it all wrong,” her book seems to say:
“Relax. Life is hard and unpredictable; no amount of protein or pilates or B vitamin supplements will make you immune to that. Enjoy it as much as you can, for as long as you can. That’s the best anyone can do.”

Slack, Asana, Teams, Monday, Signal, WhatsApp, LinkedIn, email: what do all of these platforms have in common? If you juggle multiple projects, someone is probably sending you messages on all of them. Right at this very moment, perhaps. Here are some tips for managing the onslaught.

Public communications is unlike molecular biology in many ways, but we’d like to suggest the most obvious difference is the level of linguistic complexity required.
Not every organization has to acknowledge "these uncertain times." But if you're going to join that conversation, it's wise to offer people something more than empty therapyspeak.

Guessing about what the future holds is an amusing and low-risk pastime—most of the time, newspapers won’t write stories about you admitting you were wrong—but we still think it’s best to be realistic. We also believe it’s important to have a sense of humor about these things. Because have you seen the world out there? So, having established the parameters of “practical” and “fun,” here are the themes that (we hope) will define communications in 2026:
[The] forces that defined the past year—the AIfication of everything, the Trump Administration’s crusade to reshape the world, the ultra-personalized emptiness of digital life—still seem to have a head of steam. When they’ll run out is anyone’s guess. So here’s a prediction for the new year: people are going to start valuing a human touch a lot more.

If the 2010s were an era of diversity in media, the 2020s are one of consolidation. This presents obvious challenges when trying to get small or medium organizations mentioned in the news. Success depends on riding the waves that already exist, instead of trying to make new ones.
Press releases sometimes feel like relics from a simpler, more innocent time. Much like fax machines, most people are aware they continue to exist. What’s less clear: who actually uses these things in 2025? And for what purpose?

The ability to not sound like you were just lobotomized by a team of nonprofit execs with MBAs has become a way to stand out. It's “riskier” in a sense, because it’s easier for people to tell what you’re actually saying—and potentially criticize it. On the other hand, nobody’s listening to the jargon jockeys anymore.

When we founded this agency last year, we had a pretty straightforward idea of how we’d run our business: do good work with our own hands, communicate honestly, and treat people fairly. We thought this would be the simplest path to earn a decent living and contribute something to human society. After a year of this experiment, here’s what we’ve found...

Working with people you think are interesting is good for your own personal and career growth. If their ideas are good enough to work on for free, someone will eventually pay them for that, and you’ll have forged a professional relationship—or better, a friendship—with someone smart.

There’s nothing wrong with media outlets exploring new revenue streams, and newsrooms are always fluctuating in size. But outlets can only hollow out their core product so much before it collapses entirely, and a growing number of media organizations seem to be reaching that point now. Live events are not going to save them.
Comms agencies that are good at their work tend to be curious and resourceful. We can’t pretend to be ignorant about the people and products we’re telling the public to trust. In all but the rarest cases, the agency knows what it wants to know. Business is never as pure or idealistic as we might want it to be. It does have ethical boundaries, though, and these are especially important at inflection points like the one we’re in now.
We humans like to explore for exploring’s sake. We’re pleased when we find an unexpected beautiful thing, and we feel a sense of satisfaction when we “discover” something that’s not immediately obvious to the casual observer. People want to spend time in environments where these opportunities are available—which is something to consider when building (or updating) your website.
Nonprofits shouldn't have to beg for funding to provide vital services. But with federal funding suddenly scarce—and thousands of organizations scrambling to attract attention from the big donors that remain—a new kind of comms strategy is needed.

The platform doesn't drive traffic to your site. The ads don't convert. And these days most of the "engagement" comes from spam bots or virulent bigots. It's time to move on from Twitter—but to where?
Everybody loves talking about the importance of "storytelling" for building your organization's name recognition. And it really can work—but it requires more planning and effort than firing off the occasional blog post or Instagram post.

If your nonprofit or small business has a clear message to share about a concrete goal it wants to achieve, video can do that better than any other medium—if it's done right.

Today, even a glowing review in the New York Times doesn't move the needle that much. Getting people's attention takes a more creative approach. And it all hinges around owning the means of (content) production.

In the inaugural issue of A Better Way to Say That, we explore important questions like why does this newsletter exist? and why does PSE exist, for that matter? We also share a roundup of exciting new book launches, events, and job postings—along with perhaps the most effective fundraising email ever written. As far as business-y newsletters go, it's a fun read!


