Today, even a glowing review in the New York Times doesn't move the needle that much. Getting people's attention takes a more creative approach. And it all hinges around owning the means of (content) production.

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In the inaugural issue of A Better Way to Say That, we explore important questions like why does this newsletter exist? and why does PSE exist, for that matter? We also share a roundup of exciting new book launches, events, and job postings—along with perhaps the most effective fundraising email ever written. As far as business-y newsletters go, it's a fun read!