Free Britney

A cultural movement finds a new mission

With Britney Spears’ final conservatorship court date on the horizon, #FreeBritney activists were at a crossroads - what would their movement look like, and would it even continue to exist, once Britney was free? Annmarie and her team consulted with some of the main planners of the protests to design the Free Britney Symposium, a private event targeted to lawmakers, the legal community, and select media. 

The event made a statement that the #FreeBritney activists would continue working against conservatorships for all victims, not just Britney, and brought in other figures from the anti-conservatorship movement to underscore this point and discuss their own cases. We produced the event, advised on security, coordinated well-known speakers, ran the run of show, and managed the tech. The event was a success, both from event management and press coverage perspectives.

It inspired ongoing coverage in outlets including Sky News and the Guardian, and made a big enough splash to get the Queen of Pop involved. This engagement led to ongoing consulting with the movement for creative services, production, and much more.

  • Seeing Britney herself in the official #FreeBritney t-shirt!
  • Coverage in Sky News, the Guardian, and more
  • Lent support to state-level reforms in New York, which passed that year

< Back to Case Studies

More Case Studies

Repro justice org needing guidance for a post-Dobbs push

An extremely storied brand aiming to update their controversial history

Using a Chalkbeat / Google News Initiative partnership to revitalize local news