Miss Universe was in the middle of their rebrand to an inclusive, body-positive, women’s empowerment organization, as well as a corporate reorganization. We needed to delicately roll out these changes to their rabid, existing fan base, while positioning them to attract a new generation of viewers. 

We advised them on media positioning and branding around this push, then took over full press and media relations for the 2023 show in El Salvador, as well as working with titleholders R’Bonney Gabriel and Sheynnis Palacios, and new owner Anne Jakrajutatip. 

We also ran a number of crisis and breaking news responses to international situations and structural corporate changes.

• R’Bonney Gabriel on the cover of Maxim and Vogue Philippines; featured in WWD, Mega, The New York Times
• Titleholder Sheyniss Palacios featured in The New York Times, NPR, NYFW, Hola, People en Español, Vanity Fair France
  • Also named to Bloomberg’s “Most Influential Women in Latin America”
• Owner Anne Jakrajutatip featured in Cosmo, Them, LGBTQ Nation
• Major coverage of the 2023 cycle, including exclusives with Variety and Deadline, stories with CNN, AP, Reuters, Getty, Telemundo, Univision, and hundreds more
• Hundreds of journalists on-site at the 2023 finale, including many new to the press pool
• Billions of social media impressions around the finale week

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